Head of Content
We're teaming with our friends at Defected to bring you We Dance As One this Friday. The virtual event is a way of showing solidarity with those across the night time and live music industry.
Kicking things off with a suitably heavyweight line-up, October’s event will feature sets from Carl Cox, CamelPhat, Dennis Ferrer, Disciples, Mike Dunn, Natasha Diggs, Sam Divine and will be streamed via YouTube, Facebook and Twitch.
Where possible, the artists will be streaming live from their favourite local nightclubs - Sam Divine will be holding court in our main room, while CamelPhat will be at Liverpool's Mansion, Mike Dunn at Smartbar Chicago and Natasha Diggs from New York's House of Yes.
We are taking this opportunity to bring onboard workers who have been displaced or lost work during this time. Events staff, videographers and creatives are being recruited to help, either behind the scenes at the various live-streaming locations or helping to achieve the high standard of production in the broadcasts.
As well as using the displaced staff, we will use the live streams themselves as promotion for the individuals, to advertise their skills and give them some well-deserved recognition. A small token of appreciation to reflect the new era music company’s wish to support those who have been affected.