Head of Content
Our partnership with Dolby is set to revolutionise the way you experience music in the clubbing environment
We're teaming up with the San Francisco based audio experts to bring the revolutionary sound engineering that's become the Hollywood benchmark onto the dancefloor.
In cinemas, the Dolby Atmos system creates a three-dimensional sound field, then locates the various aural elements of a film at various points along the grid. For the listener, this means that sound can appear anywhere along the left-to-right and front-to-back axes, and also at different heights within the audio field.
Dolby Atmos technology allows creative sound designers to place the overwhelming thrust of a helicopter propeller or the first rumblings of an oncoming avalanche actually above the viewer, further immersing them in a perceived physical reality that reinforces the one shown on screen.
And it's this multidimensional soundscape that we'll be bringing to our dancefloor at specially curated events throughout the year. This is a truly unique opportunity to immerse yourself within the biggest club records played by an enviable lineup of the world's best DJs.
On a Dolby Atmos night, The Box will be kitted out with an additional 22 speakers, bringing the total to over 60. The room will benefit from a "bespoke lighting environment" that will be especially synchronised with the set you're about to hear.
We invited some club music aficionados down to come and test out the system before it opens to public, and the feedback given was entirely positive.
Global magazine and listings website Resident Advisor are reserving dates in their brimming diary to come down and The Sun newspaper called Dolby Atmos "a game changer for the club experience".
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