Never ones to brag, boast or blow our own but on this occasion it has to be said the launch event on Thursday, April 10th - a unique ‘back to ours’ style house-party (with no expense spared) - was an outright success. The club, totally transformed with sofas, plants, and even it’s own kitchen was a huge hit with all the party goers who included a hot-list of celebs, music journos and VIPs. Vodka was served ice cold from start to finish and entertainment for the evening was provided by our own ’superstar’ resident DJ Mark Knight (who has played his part in mixing the vodka), and joined by Radio 1’s hottest lady Annie Mac. (see pictures below).
While most other vodka brands like to wax lyrical about the carefully selected ingredients in their vodkas and the long-winded technical processes they use, we instead have decided to deliver their perfect serve message – simply ‘FREEZE, POUR, DRINK!’.
Mark Knight comments “We wanted to take it in a completely new direction from other vodkas and to align it with what Ministry of Sound is all about. The aim is to introduce it to both clubbers and non-clubbers and see them enjoy it as the perfect serve – neat from the freezer over ice. We’ve mixed it so you don’t have to!”
The clean, smooth tasting vodka is now available here at the club in London, where it’s officially the house pouring vodka, offered in the VIP Lounge and throughout the venue. Then the stylish bottles with distinctive yellow and black chevrons have been designed to be consumed when partying with others, and are available to buy now in 240 Sainsbury’s stores throughout the UK (initial RRP of £12.99).
But it doesn’t end here…over the forthcoming months watch out for our Ministry of Sound Vodka branded taxis as we take to the road this Summer, and remember to register to take part in the amazing on-bottle competition, offering one lucky winner the chance to host their own ‘Ministry of Sound’ style house party at home with everything from world class superstar DJ through to décor/sound/lighting and vodka supplied by Ministry of Sound - we’ve got it all covered!!! (check in-store bottles for details)
So there you have it,,,
Ministry of Sound Vodka – bringing a taste of our party to yours!