We've got a bit of an unusual new residency lined up for our 25th year
That's right, 2016 will see our club in Elephant and Castle turn twenty five years old. That's a quarter century at the forefront of global clubbing, not too shabby, eh? To celebrate this historic occasion we're lining up a host of surprises big and small to make our 25th year the biggest one we've ever had.
We couldn't be more excited to share the first of those surprises with you today. Throughout 2016 we'll be collaborating with Dolby Laboratories, Inc to bring Dolby Atmos® sound technology to dance music.
We'll be cramming a massive 60 speakers(!!) on top of our already colossal custom sound system, they'll provide a staggering 22 channels which will be accompanied by a bespoke lighting environment to fuller immerse the crowd in an unparalleled music experience.
Launching on 23rd January 2016 with drum n bass icons, Hospital Records, this will be the very first in a series of what we're going to call 'multidimensional, imersive, sound experiences' or 'massive parties' to you and me.
Bob Borchers, Chief Marketing Officer and Senior Vice President, Dolby Laboratories. “We have seen how Dolby Atmos transformed the cinema and home-theater, and we are confident that it will leave a lasting impact on the music industry, making live music and clubbing more engaging and immersive.”
The partnership sees one of the biggest innovations in club sound to date, allowing music to be mixed in a third dimension and enabling artists to unleash sound never heard before. Not only will guests hear the music in unprecedented quality, they will become a part of the movement, immersed in the soundscape as the sounds are strategically placed and moved through the room.
The Dolby Atmos residency kicks off on Saturday, January 23rd, with London Elektricity, Reso, and TC in The Box, performing specially crafted DJ sets in Dolby Atmos.
Tickets for the kick off event are on sale now. Witness clubbing history and get yours here.
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04 Dec 2015