Music

MINISTRY OF SOUND PARTNER WITH NISSAN TO CREATE THE JUKE BOX

by Lucy
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Here at Ministry of Sound we're delighted to announce that we've partnered with Nissan to create the world’s ultimate mobile sound system – the Juke Box. Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound experts Martin Audio, who designed and built the current system in The Box – the main room at our London home.

In 1991 Justin Berkmann, one of the club's founders (alongside James Palumbo and Humphrey Waterhouse), created a club never seen before in Europe; where the music and sound system came first. Together they created the ultimate club sound system - The Box - a 5 sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world.

Building on the Ministry of Sound ethos of ‘creating the moments people live for’, together with Nissan we turned to Martin Audio – makers of our current Box system – to create a 150 decibel, 18,900W sound system, which is completely self-sufficient in terms of power and production. Thanks to its custom-built 19 kilowatt rig, the Juke Box’s sound system fits into a standard Nissan Juke. A set of custom-made cabinets and enclosures housing two 18” powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud output without compromising on sound quality.

The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via our digital radio app.

The Juke Box makes it debut today at Le Mans in the drivers’ parade at the start of the world-famous 24 hour endurance race and will tour the three-day event, providing pop-up parties for music fans and petrol heads alike. The Nissan Juke Box transforms into a fully-functioning PA system, complete with DJ booth and ambient lighting making it the perfect touring party venue and proving that motor sport and music is a match made in heaven. The mobile festivities at Le Mans will be hosted by some of our headline DJs, running long into the night, keeping race-goers entertained.

But don't just take our word for just how incredible the Juke Box is - take a look below at the first in a 2-part webisode below created to coincide with the Juke’s debut at Le Mans, giving you a behind the scenes look at the Juke Box coming to life, from invention through to realisation.

And that's not all - to mark the Juke Box’s summer tour across Europe, from next week we're launching the “Nissan Juke Box Sessions” on Ministry of Sound Radio, which will be broadcast every fortnight on Mondays from 5pm to 7pm GMT.

The show will feature a series of exclusive DJ sets recorded at Juke Box events taking place across Europe throughout the summer.

Stay tuned because we'll be bringing you more on the Juke Box plus exclusive content from Le Mans this weekend very soon - follow us on Facebook, Twitter and Google+ to keep up with all the action!


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