Ministry of Sound have produced incredible augmented reality flyers with Aurasma for the club’s 21st birthday celebration. 80,000 flyers will be put out around London and can be used to get event info and exclusive music from their smartphone. All user have to do is hold their device over the flyer using the Aurasma app to make it come alive! They can then download an exclusive track and get further details about this monumental anniversary.
Promotions manager, Natasha Palmer, commented on this novel poster: “At Ministry of Sound we are always looking for new and creative ways to reach out to clubbers. We are working with Aurasma to celebrate the club’s 21st birthday, where the theme is looking ahead to the future. Ministry of Sound has always led the way when it comes to music so we are thrilled to be the first ever club to use this technology in this way.”
Check out the video below to see exactly how it’s done!